The market will take care of it. As it always has.
In the same way, I would buy a Tesla (if I had £50k to spend on a car) because it's a fantastic performance machine, looks cool (you can see Lotus are involved) and it costs less to run. Starting to see a pattern here? If you serve a real need, offer a real advantage, people will want your product. No hectoring required.
And this explains my basic antipathy to the global warming bandwagon. It's stuffed with people who live to hector, who can't be bothered finding out what people want because they're so busy telling them what they ought to want. The antipathy to the market is most marked, I think, in those who have the guilty knowledge, deep down, that what they want is not what most people want. And therefore they have to avoid, at all costs, any mechanism for making that fact known, while promoting any scheme, from socialism to anti-discrimination to environmentalism, that gives them license to tell other people what to do.